
Krista Hoffman, owner of Hoffman Hardware, wasn’t struggling with marketing ideas. She knew her audience — interior designers — was already on Pinterest. She knew the platform should be a strong visibility driver for her brand. But actually turning that into a working strategy? That was another story. Between ad setup, campaign structure, and a […]

When Samantha Wise of East + West Designs reached out to me, she was in the middle of a big shift in her business. She wanted to move toward working fully virtually, she was creating a new semi-custom wedding stationery collection, and she knew that if she wanted to grow her business in a more […]